Chalk of the Town is an event held in Old Town (an art district in Lansing, Michigan) every June where artists from all stages of life are encouraged to cover the streets in beautiful chalk masterpieces. It usually coincides with Be a Tourist in Your Own Town and promotes family-friendly fun!
The goal of this poster was to promote and embody the idea of this vibrant event. The 2016 poster put a strong focus on the pieces of chalk, chalk dust, and the textures created when using the medium while juxtaposing it with a Pop Art feel.
Client: Old Town Commercial Association